On January 11, 2024, the Institute of Economics and Management of the Odessa Polytechnic started the winter educational and scientific school "Winter basket of knowledge" for teachers and students to acquire useful skills, acquire new knowledge and professional contacts. During January and February, a series of educational events will be held every week in various formats - lectures, master classes, scientific debates, meetings of interest clubs, etc. They will be held with the involvement of qualified speakers from the fields of science, education, and business both online and offline.
The school was opened by the first event from the department of marketing: the lecture "YouTube: from a startup to a media giant" by Denys Tonin, head of the digital marketing department of the Citrus company. The event aroused the lively interest of participants representing various specialties and departments of the university: there were many questions about monetization technology, advertising promotion and using the potential of YouTube.
Anyone can view the recording of the event at link.